Every marketing budget doesn’t need to be extravagant. When many businesses spend large sums ranging in millions of Naira and Dollars on promoting their products and services, a couple others spend next to nothing and achieve almost the very same benefits or even better. A lot of companies put in a great deal of marketing attempts to find more clients for their businesses. If you don’t have the funds most big businesses do, then there are several other methods to find customers to your business without spending any cash, or spending as little as you can.
Here Are Ten Cheap Ways To Find More Customers For Your Business Without Spending Any Cash
1). Take Advantage Of Online Communities & Market Places:
One great way to find more clients for your company is to take advantage of internet communities and market places. Online communities such as Facebook, Twitter, Instagram, Nairaland, and a couple of others are an excellent way for companies to sell their merchandise. It’s possible to start a Facebook page and ask your friends to discuss your merchandise articles, so it can get a wider outreach. You could also do the same with Twitter, and Instagram. As you develop a loyal follower foundation on social networking, you can always be re-marketing to your followers without spending any money.
You could also patronize online marketplaces such as Jumia, Konga, Opiid, OLX, and a lot more to sell your merchandise. Doing so, you do not pay any sign up prices. You just get charged a percentage commission whenever you’ve got a successful purchase.
Taking advantage of online communities and marketplaces is a free way to secure more customers and sell more products without spending on advertisements.
2). Reach Out To Bloggers & Online Influencers:
You’re able to reach out to bloggers to attribute and review your brand to get a market of a free product or service you sell. For instance, if you’re launching a new handbag brand, you can contact multiple fashion bloggers and send them free sample blankets, so that they could review them and let their readers know what they think about them. Reviews will sprout their readers interest in your goods. Although many may not instantly patronize your company, some will subsequently make a purchase over time because of the positive review that the blogger probably wrote about it.
Employing blogger reviews to create awareness for your brand is a great way to discover more clients without spending a dime.
3). Sell In Person:
This involves going door to door, going to networking events, going to niche parties, and much more to advertise your products & services. By moving from door to door, you emotionally let households and respective people know about the products and services that you offer. Networking events are also a wonderful spot to get more sales prospects. Identify events where various personalities that need your merchandise and/or services are going to be present. Speak to various people and exchange free cards. Ensure that you do follow ups following the events to raise your odds of becoming one or more sales closed within a brief period. By advertising in person, you cut advertising costs and additionally build better personal relationships with all the people and businesses you encounter.
4). Give Clients Incentives To Share Your Company:
To incentivise your clients, you could offer them a fascinating bonus merchandise or service for each new customer that they bring to patronise your business. As an instance, Swift Networks in Nigeria incentivized their customers by providing a free one month net connection service for every new customer that they refer to Swift that finally makes a purchase. This means twelve (12) new customers equals twelve (12) free months of online access for your referrer. Many businesses can leverage on the power of incentives to locate new customers to their companies.
5). Give Giveaways:
There’s nothing more exciting than free things! People would do anything to receive a good or service for free, especially when you’re announcing a massive giveaway. One way to get more customers to use your products and services would be to first offer it to them at no cost. Give them a taste of it. If what you are offering is really great, some will come back to get the complete service or product. An illustration of these are SaaS options that offer you a free 14 day trial. Since you know you can use the support for 14 days without paying, you would be motivated to try it out. When you eventually decide that you truly require the service, you are able to subscribe for the complete solution.
6). Start An Affiliate Program:
Affiliate programs work only this manner; “you just pay after there is a successful purchase”. Individuals using your affiliate program could supply customers for your small business either online or offline, and get paid whenever someone they refer makes a purchase. Considering that the folks referring equally need little to no funds to source the customer, you are going to save a lot of marketing funds and then acquire more clients.
7). Start Guest Blogging:
When you guest blog on popular websites, you can intelligently chip in a word or two about your products and services. The guest post has to be exceptionally enlightening and interesting to this reader. Then the way you processor in information about your services have to be exceptionally creative, so that the website you are guest blogging on, and the possible customer you’re trying to reach does not find this as a direct sale.
8). Leverage Your Existing Networks:
This entails taking advantage of your friends, family members, partners, co-workers, and much more to secure more sales prospects. Attempt to supply your goods and/or services to those of them that need this, and have them introduce you to people that they know which may also need exactly what you’re supplying. By doing this, you might have your immediate networks help you find more clients for your company.
9). Offer Some Free Work or Services:
If you operate a business that majorly provides services e.g an internet design firm, and the likes, then you could provide some free services to some big companies in exchange for testimonials, PR, and much more. Offering these solutions also adds them to your portfolio even when they did not pay you a dime. By doing some free work, people who honor these businesses will contact you on the long term for a number of services that they need.
This way is one terrific way to find more customers by building a solid reputation through servicing large brands.
10). Give Discounts & Deals:
People love a good old thing. For instance, e-commerce companies could pair up two products, slash their complete prices, and offer them for sale. This strategy would get even passer-bye’s attentions, and prompt a whole lot of them to make the most of the bargain as a first purchase. People today love wonderful and unbelievable discounts. Offering mouth watery deals will allow you to find more clients faster than you envisioned.
These ten approaches are totally independent of spending on a marketing budget. Whether you are a big or small company, you can apply these to your companies and start earning a revenue at little or literally no cost on marketing.
Original Article Can Be Found Here.